Lead Qualification

Do you know where your sales executives are right now?  Chances are that your highest skilled and most expensive resources are making cold calls or qualifying leads.  What is your opportunity cost?

Few companies can address all the opportunities in their target markets.  In fact, your sales force is not likely to ever touch more that 10% of your potential customers.  Yet, your sales force likely spends more than 90% of its selling time interacting with prospects that will not become customers.

Adder Group’s Lead Qualification service cultivates well-qualified leads for your direct sales force or channel partners.  We start by identifying factors that lead to revenue and then work to identify prospects and create qualified leads that will shorten the sales cycle and keep your sales force busy selling.

Whether your marketing efforts produce raw leads in need of qualification, or you simply need to generate qualified leads, the experienced Adder Group team develops and then executes a well-defined, cost-effective and repeatable process exactly tailored to your market environment.  Moreover, with our Account Development service, we can drive qualified prospects deep into your pipeline by coordinating online demonstrations and making initial appointments for your sales executives.  Your executive sales staff can be receiving qualified leads and prospect appointments in as few as 10 days!